ARMA logo

Melissa Kalan is the Managing Director and founder of ARMA (A Revenue Management Association), providing revenue management support to the accommodation industry and educational institutions. ARMA provides –

  • Quality online training;
  • Corporate branded and customised educational platforms for property groups and education partners;
  • Content library
  • Support for franchisee structures;
  • Face to face workshops;
  • Industry revenue management certification;
  • Annual training calendar;
  • Out-sourcing/co-sourcing options; and
  • Recruitment of talent.


Her background includes revenue management with Qantas Airways across both domestic and international networks where she controlled the prime Sydney – Melbourne route and profitable UK/Europe route for a number of years. Melissa also improved the functionality of the airlines revenue management system by designing a tool to prioritise changes in demand patterns.

Prior to Qantas, she was trained by Marriott in Washington DC when she took on the role as Director of Revenue Management for The Ritz-Carlton Hotel, Sydney and Double Bay.

In recognition of Melissa’s revenue management abilities, she was charged with implementing best-practice techniques at various Ritz-Carlton properties in the Asia Pacific region, including Singapore, Bali, Seoul and Osaka. This included training and providing recommendations to hotel management to ensure that a successful Revenue Management strategy was in place.

Melissa has assisted many properties with their revenue management goals. She also has experience in providing education and support to the holiday park and holiday rental markets with BIG4, Australia’s leading holiday accommodation provider a member of ARMA’s community.

course_logo_traditional_measures_&_revenue_maximisation course_logo_basic_principals_and_calculations

With a genuine passion and interest for Revenue Management in the accommodation industry, Melissa is fast gaining credibility, developing a respectable list of speaking engagements and creating a growing network of revenue management focused professionals and organisations.

The goal of ARMA is to make all employees “revenue management ambassadors” for their organisation and to foster developing talent for the future benefit of the accommodation industry.

PH 0422194866

James Wilkinson

Editor-In-Chief, Hotel Management