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TFE Hotels launches a new Collection brand

Hotel Kurrajong lobby - EDITED

TFE Hotels has revealed a new brand, the TFE Hotels Collection.

Owned and operated by the leading hotel group, the new brand represents a growing collection of distinctive and boutique properties in Australia and overseas, each with individual charm and character, inviting guests, owners and clients to “celebrate personal style”.

TFE Hotels now has six distinctive hotel brands in its portfolio, which sit under the TFE Hotels parent brand, each with their own style, look, and personality.

As the TFE Hotels portfolio grows, so will the range of individual hotels that will form part of the TFE Hotels Collection, providing guests with More Ways to Stay across hotels and apartment style stays, and More Ways to Meet for those holding events, conferences and meetings.

Hotel Kurrajong Canberra marks the first hotel in the TFE Hotels Collection, an iconic building first opened in 1926 and re-opened by TFE Hotels in December 2014, following an extensive refurbishment to restore it to its former glory.

“As we grow our portfolio, including the next generation of Vibe Hotels and the evolution of the Travelodge Hotels brand, we are also looking at opportunities to develop a portfolio of unique and boutique properties that don’t naturally fall into our existing brand framework,” said Emma Fraser, Group Director of Marketing at TFE Hotels.

“The TFE Hotels Collection creates the flexibility to encourage this growth, allowing our owners and their respective hotels to showcase their individual brand identities, whilst still benefitting from integration within the TFE Hotels family and our proven successful hotel management experience.

“TFE Hotels Collection ‘celebrates personal style’ and delivers on unique hotel experiences, from iconic buildings, to those with entrenched legacy or a strong heritage such as Hotel Kurrajong Canberra, through to contemporary and boutique establishments looking to make their unique mark, all delivered with the same welcoming TFE Hotels service.

“Hotel Kurrajong Canberra, now placed within this portfolio, has been refurbished to its original 1920’s grandeur, with 21st century comforts carefully incorporated and its brand signatures have been designed to complement the rich history of that building and its parliamentary legacy.

“We look to expand this collection with other individual and distinctive hotels in the near future.”

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