Accor has reported a record year in 2014, reflecting strong momentum in key markets and the pertinence of the group’s new strategy.

There was growth in revenue (up 3.8% like-for-like1 to €5,454 million), while net profit rose 77% on the back of a solid operating performance in the second-half of 2014.

“The in-depth transformation being carried out by Accor started to pay off in 2014, with the Group posting excellent results in both its businesses –
HotelServices and HotelInvest – and strengthening its leadership position,” said Accor’s Chairman and CEO, Sebastien Bazin.

“In 2015, the economic environment is expected to continue to vary significantly from one region to another.

“In addition, along with the rest of the industry, we must meet the challenges created by the digital transition, which is spurring us to rethink our businesses, strengthen our ties with our customers whose needs and habits are changing, and adjust our corporate culture and operating procedures.

“Accor is a robust company with strong brands, dedicated teams and clearly defined objectives. This year, we will demonstrate once again our capacity to deliver on our objectives with determination and discipline – driving further progress in our strategy and our operating and financial performance and becoming the best performing and most highly valued hotel group for our guests, our partners, our employees and our shareholders.”

Accor also had an improved EBIT, up 11.7% like-for-like at €602 million, while pperating profit before tax and non-recurring items was up 22.1% like-for-like at €578 million.

James Wilkinson

Editor-In-Chief, Hotel Management