Christopher Nassetta Hilton

By James Wilkinson at the NYU Conference in New York

Hilton Worldwide is set to launch its long-awaited lifestyle brand before the end of 2014, the company’s CEO and President, Christopher J. Nassetta has revealed.

Speaking yesterday [June 2 local time] at a media event in New York, tying in with the NYU International Hospitality Industry Investment Conference, Nassetta said the new brand was coming hot on the heels of the Curio launch earlier that day.

“As a relatively new public company, it’s an exciting time in general,” he said.

“We are at the tip of the iceberg with our ability to outperform our competition.

“We’re really pleased to perform on the top line, margins, bottom line and most importantly net unit growth.

“It’s our job to continue to do that and Curio [a ‘collection’ brand targeting independent boutique hotels] will help, as will our soon-to-be-announced lifestyle brand that will come later this year,” Nassetta said.

Hilton had announced in 2009 plans to launch a brand called Denizen, however, it was soon shelved by the company due to a legal battle with Starwood.

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James Wilkinson

Editor-In-Chief, Hotel Management