Ibis Styles East Perth artist impression EDITED

Accor is set to increase the presence of its innovative economy hotel brand, Ibis Styles, in Perth following the signing of a management agreement with Rehawk Property Group, who will develop a new build hotel in East Perth.

The multi-million dollar hotel development, which commenced in March this year, will be located in a prime location in East Perth and add a fresh economy product to Perth’s growing list of hotel projects. Ibis Styles East Perth will be the city’s first new-build economy hotel development in over ten years.

Ibis Styles East Perth will reach 15 levels to the city skyline and house 228 guest rooms as well as a restaurant and bar, a meeting room, business corner and gymnasium. The development of Ibis Styles East Perth is expected to be completed in July 2015.

Accor Chief Operating Officer, Simon McGrath, said: “The economy sector is rapidly changing in Australia with our economy hotel product becoming vastly different from where it was a decade ago. Accor is leading the way with delivering a premium economy product and Ibis Styles East Perth will be a key development for Perth.

“Ibis Styles East Perth will respond to the growing demand for quality product at a genuine economy price and it will cater to the increasing number of travellers seeking wallet-friendly travel experiences. The hotel will provide visitors to Perth with an affordable accommodation option, leaving more spending money to explore the city’s tourist attractions, retail and dining scene.”

“The Ibis Styles brand is known around the world and is present in Australia’s key Asian markets such as China, Indonesia and Malaysia as well as Europe. A new build Ibis Styles in East Perth will give the brand even greater visibility in the Australian market,” he said.

The announcement of Ibis Styles East Perth comes hot on the heels of another new Ibis Styles hotel – Ibis Styles The Entrance – which is currently under construction on the NSW Central Coast, also set to open in 2015.

Ibis Styles is part of Accor’s three-tiered Ibis mega-brand portfolio alongside Ibis and Ibis Budget. Ibis Styles East Perth will be the 29th Ibis Styles hotel in Australia, joining the global Ibis Styles network of over 260 hotels.

James Wilkinson

Editor-In-Chief, Hotel Management