Jonathan Wooller Alpha Hotels EDITED

Alpha Hotels and Resorts has officially launched Alpha Hotel Eastern Creek, its second upper-midscale hotel for 2014.

According to Alpha Hotels and Resorts Founder and Managing Partner, Jonathan Wooller, Alpha Hotel Eastern Creek, formerly Chifley Eastern Creek, will be transformed through a AUD$10 million investment to meet increased demand for full-service hotels in the area by 2015.

He said market growth is expected to be fuelled by NSW Government infrastructure projects proposed for the Broader Western Sydney Area including; the location of future employment land and centres, a road network, potential freight and transport corridors and staging scenarios.

Wooller said in late 2014, construction will commence on the addition of 60 new rooms, creating an entirely new floor on top of the existing premise and increasing the room count to 162. By completion in 2015, it will be the largest hotel in the area.

“With uninterrupted views over Sydney Motorsport Park, and surrounding areas, the Alpha Club floor will have 60 additional guest rooms and social areas that will incorporate contemporary interior design, the latest technology, entertainment and amenities for the fast-paced, style-conscious traveller,” he said.

“Both the Alpha Club floor and the exceptional dining experience offered at Oak Bar and Grill, will distinguish Alpha Hotel Eastern Creek as the World-class hotel provider in the heart of Sydney’s growth corridor,” Wooller said.

Alpha Hotels and Resorts made its entrance into the market at the start of 2014, opening Alpha Canberra in Tuggerangong in February.

Alpha Mosaic Brisbane, an 18-story hotel, commercial and retail complex, opens next for the Group and that’s expected in the second quarter of 2014.

Majority owned by Alpha Hotels and Resorts, the boutique Diamant Hotel in Potts Point will also provide Alpha Hotels and Resorts an affiliated Sydney property.

James Wilkinson

Editor-In-Chief, Hotel Management