HM can exclusively reveal Pan Pacific has signed a management contract to run a new-build Parkroyal in Melbourne’s Docklands.
The second for the brand in the Victorian capital alongside Parkroyal Melbourne Airport, the 281-room property had been the subject of industry murmurs for months until the contract was signed yesterday.
Parkroyal Melbourne will be a key component of the 37-storey hotel and apartment complex The Altus – launched recently by the Victorian Minister for Planning Matthew Guy and Lord Mayor of Melbourne, Robert Doyle – and located within the Digital Harbour precinct.
Pan Pacific Hotels Group’s Area General Manager – Oceania, Craig Bond, told HM he was “thrilled” with the signing of Parkroyal Melbourne, a property that will become the brand’s fourth in Australia and will command the first 18 storeys of Altus.
“Australia holds great significance for us as the home of the Parkroyal brand and as an important growth market for the Group,” he said.
“The opening of Parkroyal Melbourne builds on the success of our Parkroyal hotels in steadily winning over guests and customers since the brand was reintroduced to Australia in 2010.
“We are focused on bringing both our Pan Pacific and Parkroyal brands to more customers in key cities like Brisbane, Perth and Auckland.”
Digital Harbour’s Executive Director, David Napier, has welcomed the branding of Parkroyal on The Altus.
“Once settled into Parkroyal Melbourne, guests will have access to Melbourne’s famous tram network, including the free city circle trams,” he said.
“With a tram super-stop located within 100 metres of the front door and with several routes to select from, departing every few minutes, guests and residents will be able to discover and explore the centre of the city and beyond,” he said.
The Altus is being designed by Moull Murray Architects and will also feature a restaurant and lounge, gymnasium, lap pool and meeting spaces.