QT Gold Coast is set to host the Problogger conference in September.

This is the first time in its four year history that the ProBlogger conference will be held outside Melbourne and QT Gold Coast’s Director of Brand Development, Kobi Facto, said she was delighted to welcome the ProBlogger community to the hotel.

“ProBlogger’s Darren Rowse is one of Australia’s most established professional bloggers and his two blog sites alone reach out to a community of around five million people,” she said.

“When you put that into traditional media context, Darren talks to an audience that is three times larger than some of Australia’s prime-time blockbuster TV shows.

“If we can impress Darren and his audience – and their audiences – with what we have here on the Gold Coast, we hope to communicate to millions of people in just one weekend.”

Based on attendance from last year, the ProBlogger conference is expected to attract between 250 and 300 delegates ranging from start-up bloggers to pioneers in the social media industry.

The bloggers cover topics such as fashion, travel, photography, business and health and are expected to reach out to a combined audience exceeding 15 million people.

Tourism and Events Queensland is set to maximize the presence of the digital influencers and will coordinate a selection of tailored pop-up experiences that are designed to showcase the best of the Gold Coast’s tourism attractions.

James Wilkinson

Editor-In-Chief, Hotel Management

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