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Manfredi celebrates the essence of Sprezzatura

Espresso di Manfredi

Australia’s godfather of Italian cuisine, Stefano Manfredi and leading coffee roaster Wayne Archer will launch a family of blends for Espresso di Manfredi in February 2013. The chef and the coffee blender have reunited again to translate their ideas following the launch of Classico in 2000. Now the duo will release Audacia (bold) and Chiaro (delicate) along with beautifully reimagined packaging and a range of Ceramica di Manfredi celebrating the essence of sprezzatura.

Manfredi says; “With Classico we created the perfectly balanced Italian coffee. Wayne has been able to interpret perfectly my vision for two new flavours to round off our coffee family.”
Chiaro, a more citrus based coffee with honey on the nose possesses sensations of chocolate and vanilla and top notes of orange peel, perfectly balanced with a cherry like finish. At the heart of the blend is lightly roasted high grown Papua New Guinean coffee.

Audacia has a rich tangy syrupy nature with dried fruits in its character. The essence of the coffee enhances the richness of the fruit and carries a lot of punch that cuts through the milk. The blend has complex Sumatran and Indian Arabicas and a touch of Kenyan darkly roasted to cut through the milk. Classico, the original blend, is a fine, complex coffee with full body, balanced fruit and acid tones, and a long lingering chocolaty finish.

Archer says;“It was intriguing and curious to hear Stefano’s descriptions of what I would call body or acidity. He would say something different to my coffee jargon. It was always an interesting exchange of views.”
Manfredi and Archer both speak the language of flavour. Manfredi was virtually weaned on coffee living above a café in the town of Gottolengo in Lombardy before migrating with his parents from Italy to Australia. Over the past three decades Manfredi has influenced how Australians eat, opening numerous award winning restaurants, including Manfredi at Bells (2007) and Balla (2011).

Archer is the master blender and roaster in Australia for D.E Master Blenders 1753, the third biggest coffee company in the world. Archer began as an 18 year old tea taster and is now recognised as one of the most prolific coffee roasters and blenders in Australia.

At the heart of Espresso di Manfredi is sprezzatura, a word used by Italians in the fashion industry to describe the effortless mastery of one’s own style. Working closely with Vince Frost, Julie Manfredi Hughes has refined the Espresso di Manfredi brand and brought sprezzatura to life. The signature image is a black and white photograph of two italian men, Luigi Manfredi, Stefano’s father and Sergio Ferarri that captures the sense of effortless mastery of a casual moment.

Espresso di Manfredi will launch the new colour block collection of the Cup Suite by Ceramica di Manfredi that will be supplied to cafes. The Cup Suite, designed by renowned Australian ceramicist Rod Bamford, will be available in four warm earthy colours azzuro, caramello, cioccolato and aubergine. The new colour palette compliments the new coffee blends and can be mixed and matched like a Prada outfit. Baristas will be styled by the Beat Poets, a men’s fashion label created by Edward von Bertouch and James St Johnson.

About Manfredi Enterprises
Manfredi Enterprises was set up in 1995 by Stefano Manfredi and Julie Manfredi Hughes to manage the Manfredi brand. The Manfredi brand encompasses Balla at The Star, Manfredi at Bells, Pretty Beach House, and brand extensions including Espresso di Manfredi, publishing, ceramics and other projects. Stefano Manfredi is renowned as the ‘godfather’ of Italian cuisine in Australia while Julie Manfredi Hughes is one of Sydney’s most awarded restaurateurs. Together they have been instrumental in shaping Sydney’s dining scene.

About D.E Master Blenders 1753 Founded in 1753 by Egbert Douwes in Joure, The Netherlands. D.E Masterblenders 1753 is today one of the largest coffee roasters in the world. D.E Masterblenders 1753 are leaders in the Australian coffee market, building a strong reputation by delivering consistently high standards through product quality and service.

CONTACT DETAILS
D.E Master Blenders 1753 924 Pacific Highway, Gordon NSW 2072
www.espressodimanfredi.com
1300 33 1753

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