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Mercure Gold Coast marks rebranding

Staff at the Mercure Gold Coast recently marked the hotel’s new branding.

The property formerly operated as Radisson Gold Coast until late December 2012 and last Monday (Jan 21), staff celebrated its re-branding to Accor in style.

Mercure Gold Coast General Manager, Jamie O’Donnell, said the property was looking to boost its business, especially in the conference market, as a result of the Mercure branding.

When the property rebranded, it became the 200th hotel in Accor’s network in Australia and Accor Pacific’s Chief Operating Officer, Simon McGrath, said it was a “fitting hotel to celebrate such a major milestone for the group”.

“For Accor it is a very strategic new addition to the network, both because it represents a significant landmark for Accor’s expansion in Australia, and also because it adds to the group’s portfolio in the Gold Coast,” he said.

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