Fairmont has partnered with Reebok

With a long track record of making it easy for guests to stay lean and mean while travelling, Fairmont Hotels and Resorts is bolstering its popular Fairmont Fit program with new fitness gear, running shoes and other sports apparel from Reebok.

As a member of Fairmont President’s Club, the luxury hotel brand’s complimentary loyalty program, the new initiative will give guests access to Reebok workout gear and footwear, which is delivered directly to their guestroom for use in-room, in the gym or to enjoy in the great outdoors.

“Many of our guests have told us that they want to stay active during their travels,” said Brian Richardson, Vice President, Brand Marketing and Communications at Fairmont Hotels and Resorts. “By adding a partner like Reebok, one of the world’s top sportswear companies, we’re strengthening one of our key health and wellness offerings and making it easier for our guests to continue their workouts on the road.

“Personally, I’m a huge fan of our Fairmont Fit program and use it whenever I’m out visiting our hotels.  As someone who travels for business, I’m always looking for amenities that streamline my trip, and Fairmont Fit is one of the key ways I do that.”

With the new Reebok product rolling out to all Fairmont hotels this Northern Hemisphere autumn and throughout the winter, members can easily add Fairmont Fit preferences to their Fairmont President’s Club member profile for in-room delivery or simply call Royal Service if they haven’t listed it on their profile yet.

Guests can order Reebok ZigLite running shoes, a track jacket, performance t-shirts, and microfiber socks, while women can choose to have capris and sports bras and men can request pants or shorts. Travellers simply enjoy and leave them in their room when they check out, or call to receive a fresh set whenever they are ready for another workout. 

“Our mission at Reebok is to empower people to be fit for life,” said John Lynch, Vice President, Marketing and Merchandising at Reebok. “We want to be the brand that helps them meet their fitness goals and this partnership is a great way to allow guests at Fairmont Hotels and Resorts to continue on their fitness path when they are not at home. We hope that Reebok can make the Fairmont Fit experience that much better.”

If guests really like their Reebok gear, they can decide to purchase new items at a 15 per cent discount and take it home with them. In addition to apparel, guests are provided with pre-loaded mp3 players upon request to use during their workout. In collaboration with EMI Music, Fairmont has compiled extensive playlists that include a variety of contemporary, classical, rock and easy listening music, suitable for running, walking or other leisurely pursuits.

In addition to the new workout gear, Fairmont and its hotels and resorts around the world are innovating new programs and initiatives that motivate and inspire guests to maintain healthy habits while on the road. The luxury brand’s Lifestyle Cuisine Plus program offers menus that include heart-healthy, diabetic-friendly, vegan and gluten-free options, while complimentary BMW Cruise Bikes are available for guests who want a healthy way to see the sights. And though all hotels can offer tips on jogging routes and many offer running maps of the surrounding area, in Vancouver The Fairmont Waterfront has morning runs with the General Manager on Vancouver’s seawall through Stanley Park, and in Montreal Fairmont The Queen Elizabeth’s Run Club departs the lobby every Tuesday and Thursday at 6:40am.

Other fun fitness offerings include hula hooping at The Fairmont Kea Lani, TRX Suspension Training at The Fairmont Sonoma Mission Inn and Spa and complimentary ‘Fairmont Fit’ classes at The Fairmont Dallas.

James Wilkinson

Editor-In-Chief, Hotel Management