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Best Western extends brand portfolio

Best Western Plus Buckingham International, Highett, Victoria

Best Western Australasia has expanded its brand range, introducing two new tiers for properties on the back of customer feedback.

Best Western Australasia CEO Rob Anderson said the three categories would be Best Western, Best Western Plus and Best Western Premier.

“As the largest hotel chain in the world, Best Western offers a wide variety of hotels, motels, apartments and resorts,” he said. “While continuing to operate as a single brand, Best Western will introduce two new descriptors in Australia: Best Western Plus and Best Western Premier.

“The strategy is designed to explain the various product experiences of our hotels and offer consumers more choice in their accommodation options.

“By introducing two new types of Best Western hotels, we are more clearly defining our hotel brand, which will ultimately lead to increased guest satisfaction, loyalty and bookings for Best Western’s member hoteliers. By introducing these descriptors, we are ensuring travellers will be able to choose the right Best Western for their needs, wherever they are in the world,” Anderson said.

Best Western properties continue to offer global quality standards at an affordable price.

Best Western Plus properties (minimum 4-star rating) offer that little something extra. From well appointed rooms to modern amenities, these properties offer all of the amenities of Best Western hotels, along with updated furnishings, high-quality bath amenities and upgraded bed ensembles.

The distinct style and personalised service of Best Western Premier (minimum 4.5-star rating) will always leave a lasting impression. Upscale hotels that offer luxury at the right price, Best Western Premier properties offer stylish decor, on-site dining, high-quality in-room entertainment, dedicated room service and plush amenities.

The group expects to have over 20 Best Western Plus properties by the end of the year, and introduce new Best Western Premier properties into the brand in 2012.

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