The partnership is the biggest undertaken in the history of the Peppers brand. Peppers Retreats, Resorts and Hotels has a portfolio of 24 retreats and resorts in Australia and New Zealand.
Peppers Executive General Manager Tomas Johnsson said the MasterChef partnership will expose Peppers to an extensive audience around Australia.
“On average, around 1.9 million people watched last year’s series of MasterChef and the 2010 finale attracted more than 4 million viewers, making it the highest rating non-sporting event ever recorded since OzTAM began reporting ratings,” said Johnsson.
The Peppers partnership with MasterChef Australia will consist of three major components.
:We are undertaking a national on-air advertising campaign, coupled with a “Reward Lunch” filmed at a Peppers property, featuring the expertise of one of our chefs in a private Masterclass environment as well as a consumer promotion which will be integrated into the programme and other associated media and extensive online activity.”
Johnsson said the partnership will put the Peppers brand on centre stage and show consumers our dedication to superior food and beverage as being an integral part of their Peppers experience.
“Our properties will be tailoring special offers for leisure, conference and consumer guests.
“Through this partnership, we will introduce our guests to the wonder of local food trails and showcase the magnificence of regional Australia.”