Tourism Australia is using a British and Irish Lions coaching legend to entice fans down under.
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Qantas is continuing to partner with Tourism Australia on two major upcoming events in 2013, including ATE, despite a bitter feud between the organisations that erupted earlier this week.
Tourism Australia and Emirates have signed a global marketing agreement aimed at using the world’s largest international passenger airline’s growing network to further boost visitation from key markets in Europe and New Zealand.
Tourism Australia Managing Director Andrew McEvoy said the announcement of a new international flight alliance between Qantas and Emirates would need to be judged fully over time, but that it had the potential to bolster international visitation and increase the dispersal of visitors in Australia.
China is set to be the number one international source of guests for Voyages’ Ayers Rock Resort within three years as travellers from the world’s leading emerging market continue to descend on Australia’s red centre.
Tourism Australia and host organisation, Destination NSW, have announced changes to the format of next year’s Australian Tourism Exchange (ATE), due to be held in Sydney in April 2013.
The latest phase of Tourism Australia’s global marketing campaign, There’s nothing like Australia, has been launched in China, Australia’s fastest growing and most valuable overseas tourism market.
Tourism Australia and Virgin Australia have signed a strategic AUD$6 million marketing memorandum of understanding aimed at using the airline’s growing network of international alliances to boost visitation from ten of Australia’s key overseas markets.
Australia’s two leading accommodation associations say the latest Federal budget has a range of positive and negative implications for hotels across the nation.
Tourism Australia has been given an extra $61 million by the Federal Government to promote the nation across emerging markets in Asia.
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