Sydney has welcomed a new hotel brand, Veriu Hotels and Suites, with the opening of the 64-room serviced apartment hotel, Veriu Broadway.

Veriu Broadway is an AUD$18 million conversion of a former warehouse space offering self-contained studios, each over 40 square metres, and one and two bedroom loft style apartments.

With an authentic local experiences paramount to the Veriu ethos, guests will also receive complimentary drinks and snacks from local area operators and local artists are also engaged to incorporate designs based on the genuine character of the building and neighbourhood.

Guests will also be able to discover their surroundings with use of the hotel’s complimentary ‘explorer bicycles’ – a service that will be offered in all future Veriu hotels.

Other complimentary offerings common to all Veriu properties include a welcome drink, complementary WiFi and in-room tunes via Smart TV technology.

Beyond this, guests are encouraged to move freely through the Veriu hotel network utilising the ‘Veriu Connect’ concept. This allows any guest to pay a visit to any Veriu hotel, show their room card and enjoy a complimentary drink and ask the concierge about the best places to explore.

Coinciding with the Veriu opening, a rebrand of properties in Camperdown (28 rooms) and Randwick (35 rooms) will also take place following completion of refurbishments to bring them up to Veriu Hotel standard.

The current network is complemented by a pipeline of hotel developments to take place over the next two years, including Veriu Pyrmont (36 rooms) opening 2018, Veriu Central (110 rooms), opening 2018 and Veriu Green Square (142 rooms) opening early 2019, with further developments in discussion.

James Wilkinson

Editor-In-Chief, Hotel Management