Last night, during Grammy Week, Hilton launched ‘Music Happens Here’, a first of its kind integrated music program that provides Hilton Honors members with unique concert experiences and unprecedented access to music and artist connections.
The program builds on Hilton’s exclusive partnerships with Live Nation and with The Recording Academy (the organization which bestows the Grammy), and introduces a new music and travel content creation partnership with Spotify.
Hilton Honors has once again upped the ante to give members more of what they want most.
Through its ‘Music Happens Here’ program, Hilton will continue to provide Hilton Honors members with access to top concerts, private meet-and-greets with chart-topping artists, one-on-one artist experiences, and private concerts at Hilton hotels and resorts and in iconic music landmarks.
The ‘Music Happens Here’ original video series, presented by Hilton and produced by Live Nation is the first of its kind on Spotify and gives audiences an insider’s guide to some of the most iconic places where music has been created, performed and celebrated. There will be corresponding curated playlists that will guide listeners on a walking tour of the featured cities and the places where music actually happened, is happening and will continue to happen. These playlists will be found exclusively on Spotify.
“Music has always happened in and around our hotels and resorts throughout the world. From The Beverly Hilton hosting the first GRAMMY Awards to John Lennon penning the lyrics to Imagine on Hilton New York Midtown stationery – Hilton will always be the world’s stage for extraordinary experiences,” said Mark Weinstein, Hilton’s Senior Vice President and Global Head of Customer Engagement, Loyalty and Partnerships.
“Music Happens Here honors our legacy of celebrating travel through music and signifies our future at the center of music’s greatest moments by creating exceptional new experiences for our Hilton Honors members. I’m thrilled Spotify has joined us and Live Nation on this journey to inspire our guests to travel the world and visit the places where music happens.”
Today’s announcement builds on last week’s launch of an updated Hilton Honors program with a new logo and four industry-first loyalty benefits.
Hilton celebrated the launch of “Music Happens Here” with some of its most valuable Hilton Honors members and invited guests during an intimate Hilton GRAMMY Week dinner and private OneRepublic performance on the rooftop terrace of The Beverly Hilton.