Carlson Rezidor Hotel Group launched its state-of-the-art Virtual Reality (VR) interface for the Radisson Blu brand’s new design program ‘BluPrint’ at the Australasian Hotel Industry Conference and Exhibition (AHICE) in Melbourne this week (May 3-4).
Leveraging the latest in immersive and interactive visualization technology for hotels, Carlson Rezidor has employed the use of portable Virtual Reality headset devices and one of the groundbreaking, technologically advanced headsets was in operation and showcased at the conference, offering audience the chance to engage with the new interior design for Radisson Blu hotels worldwide.
Virtual Reality is a technology that has clearly become powerful in travel, as it allows audiences to experience a heightened sense of presence in spaces that either don’t yet exists, or are otherwise off-site and inaccessible and Carlson Rezidor has used Virtual Reality as a way to bring BluPrints design to life.
“Carlson Rezidor is redefining the design process for investors and how travellers discover and explore our hotels. We are opening up a new world of experiential engagement, enabling a sensorial appreciation of what we have to offer,” said Thorsten Kirschke, president, Asia Pacific, Carlson Rezidor Hotel Group.
“Our focus on technology and innovation underscores our drive to stay ahead of changing guest expectations, captivate new audiences and ensure even stronger returns for owners and investors.
“Our technological edge will also help propel the evolution of our Radisson Blu brand, which has been built on iconic and innovative design, sophistication and style,” Kirschke said.
BluPrint is a new dynamic interior design program that is implemented in new Radisson Blu hotels and resorts, and those that are to be refurbished.
Delivering distinctive yet flexible design, BluPrint enables hotels to achieve the perfect fusion of form and function by challenging traditional layouts, being responsive to evolving trends and requirements, and incorporating local cultural influences and artistry.
Hotels can have more multi-functional spaces, a variety of unique room configurations, as well as inventory flexibility in terms of materials and colour schemes.
BluPrint addresses three key aspects of the guest experience – guest rooms, social, meetings and event spaces. With an iconic chair and a bespoke headboard with built-in seating and bedside tables as the main focal points, carefully curated furnishings and locally relevant art pieces-provide the perfect complements for a warm and inviting guest room.
A vehicle of Radisson Blu’s organic evolution of the brand’s DNA and design- BluPrint combines iconic, stylish and sophisticated characteristics to this dynamic and innovative concept.