TripAdvisor has become the first travel site in history to hit 150 million reviews and opinions.
The milestone by the world’s largest travel site is a 50% increase year-over-year.
According to TripAdvisor, it collects more than 90 user contributions a minute that allow “travellers worldwide to make informed decisions based on the personal experiences of other travellers”.
The site has more than two billion unique worldwide visitors a year, who visit TripAdvisor to research, plan, and book their travel at more than 3.7 million accommodation, restaurants, and attractions.
More than 500 million people worldwide are also able to find TripAdvisor ratings, reviews, and opinions on the websites of almost 1,000 brands every month. Partners include hotel groups such as Wyndham and other leading online travel suppliers.
“Fourteen years ago, TripAdvisor saw an opportunity to help travellers help each other make informed travel decisions by sharing their first-hand experiences, reviews, and photos,” said TripAdvisor co-founder and CEO, Steve Kaufer.
“Now, the internet and user-generated content have completely changed the way we plan, book, and share our trips.”
According to a recently commissioned report conducted by PhoCusWright on behalf of TripAdvisor, more than half of global respondents do not want to make a booking commitment until they read reviews and find out what other travellers think about a property.
More than 80% say the site’s reviews help them feel more confident in their travel decisions, and help them to have a better trip.
When researching places to stay on TripAdvisor, 80% of respondents read at least 6-12 reviews before making their decision, and they are most interested in recent reviews that will give them the freshest feedback.
“Travellers keep coming back to TripAdvisor because they find the user-generated content useful,” Kaufer said.
“It’s so helpful that hundreds of other travel and lifestyle brands see the value in integrating our content onto their sites. We thank our passionate community for sharing their travel experiences on TripAdvisor and helping other travellers plan their perfect trip.”
-24,710 TripAdvisor members have contributed more than 100 reviews.
-For a hotel in the top 500 most searched destinations on TripAdvisor, the average number of reviews is 174.
-The most reviewed hotel is the Luxor Las Vegas with 13,677 reviews.
-The most photographed hotel is the Majestic Colonial Punta Cana with 16,274 photos.
-The most reviewed restaurant is Mon Ami Gabi in Las Vegas with 4,729 reviews.
-The most photographed restaurant is Mama’s Fish House in Hawaii with 1,196 photos.
-The most reviewed attraction on TripAdvisor is the Eiffel Tower with 24,413 reviews.
-The most photographed attraction is the Eiffel Tower with 9,181 photos.