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Video: What Radisson Red’s all about

By James Wilkinson in Minneapolis, USA

Carlson’s launch of Radisson Red has been the buzz of the hotel industry this week, creating headlines in major newspapers and on websites across the globe.

Radisson Red – launched at this week’s Radisson and Radisson Blu Americas Annual Business Conference, taking place at Radisson Blu Mall of America in Minneapolis – slingshots the company into the rapidly growing lifestyle upscale select service segment, up against the likes of Aloft, Indigo and Tryp.

To find out more about the new brand, and the launch of the company’s new luxury boutique Quorvus Collection, HM today (Feb 20 local) sat down with Carlson’s Chief Branding Officer, Gordon McKinnon.

To view the exclusive interview, click on the YouTube image above.

McKinnon-Gordon

HM is reporting live from the Radisson and Radisson Blu Americas Annual Business Conference and stay tuned for more exclusive reports over the coming days.

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