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Marriott’s Fairfield launches in APAC

Fairfield Marriott

Marriott International, in association with Samhi Hotels, has opened its first Fairfield by Marriott hotel in Asia-Pacific, in Bengaluru, India.

Known as a leader in the moderate tier segment, the brand offers guests a productive stay with well-designed rooms and consistent and reliable service at a moderate price point.

Considered a growth engine for the company’s expansion in Asia with 12 hotels signed in India and additional properties signed in Nepal and Indonesia, Fairfield represents an exciting opportunity for Marriott International to move into new locations and markets.

Marriott international offers nearly 20 brands globally with eight in Asia-Pacific. The addition of the Fairfield brand to this area enhances the company’s ability to meet the increasing demands for international moderate tier brands.

“The timing is right and the market is primed for a brand like Fairfield,” Marriott International’s COO in Asia, Don Cleary, said at the opening.

“The brand has a long history in service and offers innovative design at an affordable price, which combined gives us a huge strategic advantage in many markets across the region.

“As we see millions more people entering the middle classes across India and Asia, the Fairfield product represents excellent value for transient travellers as the entry price point into the Marriott portfolio.

“We believe that this is exactly the right product for India and the rest of Asia. Fairfield fills a much-needed gap in the moderate tier with its fresh, contemporary design, service excellence, and quality that comes from being a part of Marriott International,” Cleary said.

The Fairfield Bengaluru Rajajinager in South India opened on Wednesday October 9 and offers 148-rooms and Kava, a three-meal-a-day restaurant which will serve authentic Indian cuisine along with Western menu options, featuring both buffet and à la carte options.

In addition the hotel has a functional lobby with a bar lounge and 24/7 Market for drinks and snacks; ample banquet and meeting room space with modern technology, a well-equipped business centre as well as a fitness center and a rooftop pool.

“Samhi is pleased to open the first Fairfield by Marriott in Asia,” said Managing Director and Chief Executive Officer, Samhi Hotels, Ashish Jakhanwala.

“Fairfield development is an integral part of Samhi’s strategy as it allows us to capture the fastest growing market segments.

“We are confident that the combination of a winning product, power of the brand and Marriott’s operating capabilities will establish Fairfield by Marriott as a preferred choice for consumers in India. We are excited to grow the Fairfield network in partnership with Marriott.”

Introduced in 1987, Fairfield is Marriott’s solution for “affordability, quality and innovation in its segment”, according to Marriott International and the company is “committed to making the Fairfield brand the preferred lodging option for travellers in the moderate tier, as well as a strong development opportunity for owners and franchisees”.

“With more than 715 properties throughout the United States, Canada, Mexico, and now India, Fairfield is designed to provide both business and leisure guests with just what they need so travel is uncomplicated and successful”, Marriott says.

Marriott International’s Vice President Global Brand Management for Fairfield Inn and Suites, Shruti Gandhi Buckley, added: “We couldn’t be more excited to bring our unique Fairfield experience into Asia.

“Fairfield sets the standard of delivering a great hotel experience at an affordable price point. Contemporary design and quality service should not have to come with a heavy price tag.

“For over a year, we conducted research in India and Asia to better understand guests’ preferences around the guest rooms, public spaces and food and beverage offerings.

“The Fairfield product in Asia is a direct result of the research, ensuring we deliver a product that is truly designed for the value-seeking Asian business traveller and is differentiated from the competition.”

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