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TripAdvisor hits 100 million reviews

SINGAPORE: TripAdvisor has hit 100 million reviews and opinions, the first travel site in the world to do so.

In reaching the mark, TripAdvisor revealed the amount of reviews and opinions are up 50 per cent year on year and the site currently features more than two million tourism businesses in more than 116,000 destinations around the world.

“Having 100 million reviews and opinions adds remarkable perspective to any travel-planning decision, and we thank our passionate community as their insights continue to increasingly help travellers plan and have the perfect trip,” said TripAdvisor’s co-founder and CEO, Steve Kaufer.

With the announcement, TripAdvisor also revealed some key statistics, including:
-The average review rating on TripAdvisor in 2012 was 4.1 out of five.
-TripAdvisor collects more than 60 user contributions per minute globally.
-For a hotel in the top 500 searched destinations on TripAdvisor the average number of reviews is 139 and the average number of candid photos is 53.
-For a hotel in the top 50 searched destinations on TripAdvisor in Australia, the average number of reviews is 138 and the average number of candid photos is 45.
-TripAdvisor features reviews on hotels in every country except Vatican City, which has no hotels listed on the site.
-TripAdvisor has restaurant reviews in 99 per cent of all countries in the world (exceptions: Marshall Islands and Somalia).
-The site features reviews on attractions in 98 per cent of all countries in the world (exceptions: South Sudan, Nauru, Equatorial Guinea).
-16 attractions feature more than 5,000 reviews, with the most reviewed being Central Park in New York with 11,993 reviews.
-26 hotels feature more than 5,000 reviews, with the most reviewed being the Luxor in Las Vegas with 9,904 reviews.

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