Exclusive: Holiday Inn Brisbane taken over by Shangri-La

By on June 15, 2012 in Email Newsletter, Hotel News, Stop Press

Holiday Inn Brisbane is set to become a Traders Hotel

By JAMES WILKINSON

InterContinental Hotels Group’s (IHG) presence in the Brisbane market is set to disappear in the coming months, when Holiday Inn Brisbane is re-flagged under Shangri-La’s fast-growing Traders brand.

HM understands the changeover will take place in early August, however, both IHG and Shangri-La were unable to comment on the take-over when contacted yesterday (June 14).

The move will end a long-standing presence in the Queensland capital for IHG, while for Shangri-La it realises a strong desire to not only enter the Brisbane market, but also debut Traders in Australia.

The news about Traders Brisbane comes during a big week for the hotel industry in Australia. In the last two days, Colonial sold its Australian Marriott Portfolio to Starhill REIT, and The Langham’s parent company purchased Sydney’s iconic Observatory Hotel.

About James Wilkinson

Editor-In-Chief, Hotel Management
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