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Exclusive video: Tourism Queensland targets incentives with global marketing push

BY JAMES WILKINSON

Tourism Queensland has launched a campaign targeting incentive groups, as the state continues to recover from the recent floods and Tropical Cyclone Yasi.

Speaking exclusively to HM on camera at AIME in Melbourne this week, Tourism Queensland CEO Anthony Hayes said the organisation was going to play an important role in the marketing of incentives business, including launching a global campaign in the next six to eight weeks.

He also said an important message being pushed by TQ at the moment was the state is “open for business”.

To view the exclusive interview, click on the image below.

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